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The Ticketing tab is where you define what people can buy or reserve. At least one active tier is required before you can publish.

Ticket tiers

A tier is a buying option—General Admission, VIP, Early Bird, a sponsor table, and so on. Add as many as you need. For each tier you can set:
FieldPurpose
NameWhat buyers see (e.g., “VIP”)
DescriptionOptional detail about what’s included
PriceThe cost (paid events)
CapacityOptional limit on how many can be sold
Admissions per ticketHow many people one ticket admits
VisibilityPublic or hidden
For a free event, tiers still define the RSVP options—there’s just no price.

Merchandise

If you turned on Sell merch when creating the event, a merch section appears here. Add items with a name, price, and optional inventory limit—they show up as optional add-ons in the checkout cart. Leave inventory blank for unlimited stock; otherwise each sale counts down and selling stops at zero.
Use a hidden tier for comps or sponsor seats you don’t want listed publicly, then add those guests yourself from the Registrants tab.