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Open Marketing → Email Analytics for an overview of campaign activity. Open an individual campaign for its detailed results.

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Read the overview

  1. Check that you are viewing the intended sending domain where a domain selector is available.
  2. Review the campaign count, average open rate, average click rate, and engagement totals.
  3. Locate the campaign in the table and compare its sent count, opens, clicks, and rates.
  4. Open that campaign to investigate its individual results and delivery activity.

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Understand the measures

Email activity is a signal, not a perfect measure of human behavior. Image blocking, privacy tools, and automated link checking can affect the recorded activity. Compare campaigns using consistent settings and consider replies or completed actions alongside tracking.

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Troubleshooting

If no analytics appear, confirm that a campaign has been sent and allow time for activity to arrive. Check tracking settings before expecting open/click data. If a campaign shows fewer sends than list members, review exclusions and suppressed recipients. For one recipient who did not receive a message, use Email troubleshooting. Do not treat a zero-open result as proof the recipient ignored the email.