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A campaign is a single email send to an audience. Open Email Campaigns and choose New Campaign to open the wizard.

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The five steps

1

Basic details

Name the campaign (internal only), then set the Subject Line, optional Preheader Text, From Name, From Email Address, and an optional Reply-To.
2

Design email

Start blank or from a published template, then edit with the drag-and-drop builder.
3

Select recipients

Choose a list or a segment. You can also pick an exclude segment to remove certain contacts. Advocora shows the recipient count—always after removing unsubscribed contacts.
4

Schedule

Add up to three test email addresses to preview the real thing, then choose Send Immediately or Schedule for Later (pick a date, time, and timezone).
5

Review

Check every detail, jump back to edit anything, and confirm.
Your From Email Address must use a verified sending domain, or the send will fail. See Sending domains.

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Campaign statuses

StatusMeaning
DraftNot sent yet—fully editable
ScheduledQueued for a future time
SendingGoing out now
SentDelivered—analytics available
Paused / Cancelled / FailedStopped, called off, or errored

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Managing campaigns

From the campaigns list you can Send Now, Cancel Schedule, Duplicate, or Delete:
  • Only Draft and Scheduled campaigns can be edited.
  • Only Draft and Cancelled campaigns can be deleted—sent campaigns are kept for your records.
  • Duplicate makes a fresh draft copy, handy for recurring sends.
Always send yourself a test first. Scheduling? Double-check the timezone—the campaign sends on the timezone you pick, not your computer’s.