Skip to main content
Every campaign goes to an audience. Advocora gives you two kinds, on two tabs of the Lists & segments page.

Lists

Static. You add and remove members yourself. Good for fixed groups—board members, a committee, event VIPs.

Segments

Dynamic. Defined by rules. Membership recalculates automatically as contacts change.

​
Working with lists

Choose Create New List, give it a name, and save. Open a list to see two tabs:
  • Members — search, filter by subscribed/unsubscribed, Add Members, or remove them.
  • Settings — rename, edit the description, toggle active/inactive, set public or internal, or delete.

​
Working with segments

Choose Create New Segment, name it, then build the rules:
1

Add conditions

Each condition is a field, an operator, and a value (for example, “State is one of CA, OR, WA”).
2

Combine with AND / OR

Use AND to require every condition, OR to match any.
3

Preview

Choose Preview to see how many contacts match and a sample of who.
4

Create Segment

Save it. Use Refresh Members anytime to recalculate.
Unsubscribed contacts are automatically excluded from every send—you never have to manage that by hand.
Use a list for a known, unchanging group and a segment when you want the audience to keep itself current (like “gave in the last 90 days”).

​
Verify audience changes

After adding someone, search the list for the individual’s email and review their subscribed state. For a segment, use Preview or Refresh Members and inspect the rules and sample results. Changes to a person’s data can change whether they match a dynamic segment. List membership, email opt-in, and suppression are separate checks. An unsubscribed or suppressed address may be excluded even when the person appears in a list. For bulk list updates, use Individuals query results.

​
Troubleshooting

If a list or segment is missing, check the selected sending domain and active state. If a segment is too broad, inspect AND/OR group logic and date conditions. If a supporter remains absent, review Subscriber Match before adding a duplicate person.