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Every campaign goes to an audience. Advocora gives you two kinds, on two tabs of the Lists & segments page.

Lists

Static. You add and remove members yourself. Good for fixed groups—board members, a committee, event VIPs.

Segments

Dynamic. Defined by rules. Membership recalculates automatically as contacts change.

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Working with lists

Choose Create New List, give it a name, and save. Open a list to see two tabs:
  • Members — search, filter by subscribed/unsubscribed, Add Members, or remove them.
  • Settings — rename, edit the description, toggle active/inactive, set public or internal, or delete.

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Working with segments

Choose Create New Segment, name it, then build the rules:
1

Add conditions

Each condition is a field, an operator, and a value (for example, “State is one of CA, OR, WA”).
2

Combine with AND / OR

Use AND to require every condition, OR to match any.
3

Preview

Choose Preview to see how many contacts match and a sample of who.
4

Create Segment

Save it. Use Refresh Members anytime to recalculate.
Unsubscribed contacts are automatically excluded from every send—you never have to manage that by hand.
Use a list for a known, unchanging group and a segment when you want the audience to keep itself current (like “gave in the last 90 days”).