The pieces
Campaigns
One-off and scheduled sends, built with a five-step wizard.
Templates
Reusable designs built with the drag-and-drop editor.
Lists & segments
Your audiences—hand-picked lists and rule-based segments.
Analytics
Opens, clicks, and engagement across your campaigns.
Media library
Images and assets used across emails, forms, and pages.
How it fits together
A campaign is a single send. It uses a template (or content you build fresh) and goes to an audience—either a list or a segment. After it sends, analytics show how it did.Before your first send, your organization needs a verified sending domain so emails come from your own address. An administrator sets this up under Sending domains.

