> ## Documentation Index
> Fetch the complete documentation index at: https://docs.advocora.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscribe forms

> Collect newsletter signups and add subscribers straight to your email lists—no payment required.

Subscribe forms grow your email audience. A visitor enters their details, and they're added to one or more of your [email lists](/email/lists-and-segments) automatically. Manage them under **Settings → Subscribe forms**.

## Create a form

Choose **+ New subscribe form**, give it a name, and choose which **email list(s)** new subscribers join. Like other forms, it has branding options and a **draft / published / archived** status.

The forms table shows each form's name, how many lists it feeds, and its status.

## What happens on submit

<Steps>
  <Step title="A visitor subscribes">
    They enter their email and name on your published form.
  </Step>

  <Step title="They're added to your lists">
    The subscriber joins the email list(s) you chose.
  </Step>

  <Step title="A confirmation can be sent">
    If you've set a **Subscription Response** template, they receive it automatically. See [Email templates](/email/templates).
  </Step>

  <Step title="You match them to a contact">
    New subscribers who aren't already contacts wait in [Subscriber match](/data-management/subscriber-match) for you to link or add.
  </Step>
</Steps>

<Tip>
  Embed a short subscribe form in your website footer or on a campaign landing page to capture supporters who aren't ready to give yet. See [Embedding forms](/forms/embedding).
</Tip>