> ## Documentation Index
> Fetch the complete documentation index at: https://docs.advocora.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Ticketing & tiers

> Create ticket tiers with prices and capacities, and add merchandise as optional checkout add-ons.

The **Ticketing** tab is where you define what people can buy or reserve. At least one active tier is required before you can [publish](/events/publish-an-event).

## Ticket tiers

A **tier** is a buying option—General Admission, VIP, Early Bird, a sponsor table, and so on. Add as many as you need. For each tier you can set:

| Field                     | Purpose                                |
| ------------------------- | -------------------------------------- |
| **Name**                  | What buyers see (e.g., "VIP")          |
| **Description**           | Optional detail about what's included  |
| **Price**                 | The cost (paid events)                 |
| **Capacity**              | Optional limit on how many can be sold |
| **Admissions per ticket** | How many people one ticket admits      |
| **Visibility**            | Public or hidden                       |

<Note>
  For a **free** event, tiers still define the RSVP options—there's just no price.
</Note>

## Merchandise

If you turned on **Sell merch** when creating the event, a merch section appears here. Add items with a **name**, **price**, and optional **inventory** limit—they show up as optional add-ons in the checkout cart. Leave inventory blank for unlimited stock; otherwise each sale counts down and selling stops at zero.

<Tip>
  Use a hidden tier for comps or sponsor seats you don't want listed publicly, then add those guests yourself from the [Registrants](/events/registrants) tab.
</Tip>