> ## Documentation Index
> Fetch the complete documentation index at: https://docs.advocora.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Lists & segments

> Build audiences two ways—hand-picked lists you curate, and rule-based segments that update themselves.

Every campaign goes to an audience. Advocora gives you two kinds, on two tabs of the **Lists & segments** page.

<CardGroup cols={2}>
  <Card title="Lists" icon="list">
    **Static.** You add and remove members yourself. Good for fixed groups—board members, a committee, event VIPs.
  </Card>

  <Card title="Segments" icon="filter">
    **Dynamic.** Defined by rules. Membership recalculates automatically as contacts change.
  </Card>
</CardGroup>

## Working with lists

Choose **Create New List**, give it a name, and save. Open a list to see two tabs:

* **Members** — search, filter by subscribed/unsubscribed, **Add Members**, or remove them.
* **Settings** — rename, edit the description, toggle active/inactive, set public or internal, or delete.

## Working with segments

Choose **Create New Segment**, name it, then build the rules:

<Steps>
  <Step title="Add conditions">
    Each condition is a **field**, an **operator**, and a **value** (for example, "State is one of CA, OR, WA").
  </Step>

  <Step title="Combine with AND / OR">
    Use **AND** to require every condition, **OR** to match any.
  </Step>

  <Step title="Preview">
    Choose **Preview** to see how many contacts match and a sample of who.
  </Step>

  <Step title="Create Segment">
    Save it. Use **Refresh Members** anytime to recalculate.
  </Step>
</Steps>

<Note>
  Unsubscribed contacts are automatically excluded from every send—you never have to manage that by hand.
</Note>

<Tip>
  Use a **list** for a known, unchanging group and a **segment** when you want the audience to keep itself current (like "gave in the last 90 days").
</Tip>