> ## Documentation Index
> Fetch the complete documentation index at: https://docs.advocora.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Build & send a campaign

> Use the five-step wizard to design an email, choose recipients, test it, and send now or schedule for later.

A **campaign** is a single email send to an audience. Open **Email Campaigns** and choose **New Campaign** to open the wizard.

## The five steps

<Steps>
  <Step title="Basic details">
    Name the campaign (internal only), then set the **Subject Line**, optional **Preheader Text**, **From Name**, **From Email Address**, and an optional **Reply-To**.
  </Step>

  <Step title="Design email">
    Start blank or from a published [template](/email/templates), then edit with the drag-and-drop builder.
  </Step>

  <Step title="Select recipients">
    Choose a **list** or a **segment**. You can also pick an **exclude segment** to remove certain contacts. Advocora shows the recipient count—always after removing unsubscribed contacts.
  </Step>

  <Step title="Schedule">
    Add up to three **test email** addresses to preview the real thing, then choose **Send Immediately** or **Schedule for Later** (pick a date, time, and timezone).
  </Step>

  <Step title="Review">
    Check every detail, jump back to edit anything, and confirm.
  </Step>
</Steps>

<Warning>
  Your **From Email Address** must use a verified sending domain, or the send will fail. See [Sending domains](/settings/sending-domains).
</Warning>

## Campaign statuses

| Status                          | Meaning                         |
| ------------------------------- | ------------------------------- |
| **Draft**                       | Not sent yet—fully editable     |
| **Scheduled**                   | Queued for a future time        |
| **Sending**                     | Going out now                   |
| **Sent**                        | Delivered—analytics available   |
| **Paused / Cancelled / Failed** | Stopped, called off, or errored |

## Managing campaigns

From the campaigns list you can **Send Now**, **Cancel Schedule**, **Duplicate**, or **Delete**:

* Only **Draft** and **Scheduled** campaigns can be edited.
* Only **Draft** and **Cancelled** campaigns can be deleted—sent campaigns are kept for your records.
* **Duplicate** makes a fresh draft copy, handy for recurring sends.

<Tip>
  Always send yourself a test first. Scheduling? Double-check the **timezone**—the campaign sends on the timezone you pick, not your computer's.
</Tip>