> ## Documentation Index
> Fetch the complete documentation index at: https://docs.advocora.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Data management overview

> The tools that keep your data clean and connected—lookup lists, duplicate merging, and matching incoming records to the right contacts.

**Data Management** keeps your database tidy and trustworthy. It's where you maintain shared lists, merge duplicate contacts, and connect incoming records—online subscribers, Stripe subscriptions, event buyers—to the right people.

## The tools

<CardGroup cols={2}>
  <Card title="Lookup tables" icon="table-list" href="/data-management/lookup-tables">
    Maintain the shared lists used across Advocora—tags, collections, designations, accounts, and more.
  </Card>

  <Card title="Contact merge" icon="object-group" href="/data-management/contact-merge">
    Find and combine duplicate contact records.
  </Card>

  <Card title="Subscriber match" icon="user-check" href="/data-management/subscriber-match">
    Link form and newsletter signups to contacts.
  </Card>

  <Card title="Gifts match" icon="link" href="/data-management/gifts-match">
    Connect imported Stripe subscriptions to contacts.
  </Card>

  <Card title="Event match" icon="calendar-check" href="/data-management/event-match">
    Reconcile public event buyers who weren't recognized.
  </Card>
</CardGroup>

## Why it matters

When money comes in or someone signs up online, Advocora tries to recognize the person automatically. When it can't be sure, rather than guess, it sets the record aside in one of the **match** tools for you to confirm—so a gift is never attached to the wrong donor and you never lose track of a new supporter.

<Warning>
  Several actions here—especially **merging contacts**—can't be undone. Each tool flags the irreversible steps clearly; read the confirmation before you commit.
</Warning>